Untrapped Entrepreneur

208: That Moment You Go All-In with Sean Heatley of ICON EV

Episode Summary

Golf cart Mogul Sean Heatley of ICON EV talks about the transition from going to a "safe" world in which a spouse's income supported his risks to roles reversing and the family taking that risk on together. He also shares a fascinating financial strategy that he and his wife use in order to stay on the straight and narrow not just with personal expenses, but business ones too.

Episode Notes

In this episode Ben chats with Sean Heatley of ICON EV, a manufacturer of low speed and neighborhood vehicles based in Tampa. 

Sean shares:

- what it meant to lose the safety net of a second household income and to go all in on his business

- what changes when you don't just live with your spouse but work with him/her too (and the systems that need to get put in place)

- some smart financial strategies that have kept Sean, his wife, and his business on the straight and narrow

You’ll find more about Sean's story and others on www.untrapped.com