In this episode of the Untrapped Entrepreneur Podcast, host Ben Davis introduces his guest, Kevin Lavelle, an accomplished entrepreneur and the founder of Mizzen and Main. Kevin shares the assumptions, traps, and realities of building a performance menswear business.
[00:02:40] Founding Mizzen + Main.
[00:05:08] If you build it they won't come.
[00:07:25] Breaking through the marketing barrier.
[00:11:20] Keeping up with marketing breakthroughs.
[00:14:52] Risks and the lessons learned.
[00:17:47] Finding the right sales strategy.
[00:20:41] Pitching to your partner's future.
[00:23:05] Blazing a new trail in fashion.
[00:26:02] Strategy wake up calls.
[00:28:05] Building confidence.
[00:37:29] Focusing on family life.